April 15, 2014 § 3 Comments
No peanut butter? Why, it seemed downright un-American. And not only that, but it was nothing less than a betrayal of my upbringing.
An American Staple
Writing in the Pacific Standard, Karina Martinez-Carter quotes Jon Krampner, author of Creamy and Crunchy: An Informal History of Peanut Butter, The All-American Food. “Peanut butter,” he says, “embodies the raw primordial heart of American childhood.”
PB&Js are so fundamental to our formative years that, according to the National Peanut Board, the average American will eat 1,500 before graduating from high school.
Peanut butter is part of what makes America America. Even those from outside our borders know it’s so.
While it’s not nearly so popular around the world, once people arrive in the US, they are pulled in by the gooey spread. After giving us another quotation from Krampner—“immigrant kids tend to take to it as a part of their Americanization process”—Martinez-Carter tells of her own experiences:
My father is a first-generation Mexican immigrant and my sister adopted from China, and our cupboard reliably contained a jar of peanut butter we dug into daily. Much like how my sister’s English as a Second Language class teacher screened the classic Disney movies for her kindergarten students to catch them up on cultural references, developing a taste for peanut butter is a component of the acculturation process in the U.S. It is sustenance for understanding America.
Peanuts have their own story to tell about immigrating to America. According to the National Peanut Board, Europeans first came across peanuts while exploring Brazil. Later, Spanish explorers brought peanuts back home from their excursions into the “new world.” From Spain, they were introduced to Asia and Africa. And finally, in the 1700s, Africans brought peanuts to what is now the US.
But it wasn’t until 1884 that Canadian Marcellus Gilmore Edson received a US patent for creating a peanut paste, which he used for making a type of peanut candy. In 1895, John Harvey Kellog invented his own version of peanut butter, a year after he and his brother invented corn flakes. And peanut butter got it’s public debut at the 1904 World’s Fair in St. Louis, when C. H. Sumner sold it at his concession stand.
Now, back to my can’t-find-the-peanut-butter dilemma. I’d already spread my jelly, and I had to eat. So I did what I had to do . . . and used Nutella instead.
The Hazelnut Alternative
I don’t know where it had come from.
Well actually I do. It had come from all over the world.
According to the Organisation for Economic Co‑operation and Development (OECD), Nutella is such a good example of the “global value chain” that the group used the chocolate-flavored hazelnut spread as a case study for one of its policy papers.
Here’s the globality of Nutella: Ferrero, the Italian company that produces Nutella, is headquartered in Germany. The ten factories that make Nutella are located in the European Union, Russia, Turkey, North America, South America, and Australia. As for the ingredients, a list with their origins includes
- hazelnuts mainly from Turkey
- palm oil from Malaysia, Papua New Guinea, and Brazil
- cocoa mainly from Ivory Coast, Ghana, Nigeria, and Ecuador
- sugar mainly from Europe
- vanilla flavor from the Europe and the US
Put it all together and you have a product that’s sold in 75 countries. OECD even made a map to show Nutella’s main suppliers, factories, and main sales offices.
Invented by Pietro Ferrero in the 1940s, Nutella has become the self-proclaimed “number one spread in Europe.” And while it hasn’t yet become a major competitor to peanut butter in the US, it does have it’s devoted Stateside fans.
Take, for instance, the students of Columbia University. Last year, the Columbia Daily Spectator, the school’s newspaper, launched headlines around the country when it reported that in just the first week Nutella was added to the menu at two dining halls, students went through $5,000 worth of the spread. Dining Services said that students were consuming up to 100 pounds of Nutella daily. And by “consuming,” I mean eating it for meals and stealing jars to take home. It was what one student called “all you can eat, and all you can hide.”
If that rate held up, noted the Spectator, it would cost the dining halls $250,000 a year.
But, alas, the numbers didn’t quite hold up. Another article in the newspaper two days later reported that the first week’s Nutella demand actually cost Dining Services $2,500, not $5,000, and the amount quickly faded to $450 a week after that. But even with the revised numbers, that’s still a lot of hazelnut spread.
I guess I can see the appeal. Nutella isn’t necessarily my thing, but I’m sure I would have liked it when I was in college. My mother never let me eat chocolate frosting by the spoonful when I was growing up, but at college, with no Mom looking over my shoulder, I could have eaten all the frosting . . . uh . . . Nutella I’d wanted.
Well, my college days are now long behind me, and I have new voices in my ear (many of which sound a lot like Mom’s). I don’t think I’ll ever develop an extreme taste for Nutella. I do like a good peanut butter and jelly sandwich, though. You really are what you eat, or at least you are what you ate when you were a kid. And I sure did eat a lot of PB&J sandwiches.
PB&Js. What a strange thing, my friend from Asia once told me. She had never seen one, but she’d heard about them. Why, she asked, would Americans want a sandwich made from peanuts, butter, and jelly. Strange indeed.
(Karina Martinez-Carter, “As American as Peanut Butter,” Pacific Standard, February 14, 2014; “Fun Facts,” National Peanut Board; “History,” Peanut Butter Lovers; Koen D. Backer and Sébastien Miroudot, “Mapping Global Value Chains,” OECD Trade Policy Papers, No. 159, OECD Publishing, 2013; Cecilia Reyes, “Nutella in Ferris Booth Costs Dining $5,000 per Week, in Part Due to Dining Hall Thievery,” Columbia Daily Spectator, March 5, 2013; Finn Vigeland, “University Says Nutella Cost $2,500 in First Week, less than $500 After,” Columbia Daily Spectator, March 7, 2013)
March 27, 2014 § 2 Comments
I can still see the container delivering our furniture and household goods as it shuddered around the street corner on the back of a truck in our Taipei neighborhood. It looked so very, very big, and in a single moment, we had become the rich Americans that we didn’t want to be.
If we were to move to Taipei again, we’d plan on buying most things there, since, through the years, we ended up replacing most of what we took over anyway. But this isn’t a post about what was in our container. Rather it’s about the containers themselves. In fact, it’s about 18,000 of them.
Containers look a lot smaller when they’re stacked up at a dock or on a ship—like multi-colored Lego blocks locked neatly together. And nowhere do they seem smaller than when they’re sitting atop a Triple-E.
18,000. That’s how many 20-foot containers that a Triple-E, the world’s largest ship, can hold. The Triple-E is class of container ships built in Korea by Daewoo Shipbuilding & Marine Engineering for the Danish company Maersk. When production is finished, there will be 20 of these giant ships in service.
Just how big is the Triple-E? It is 400 meters (nearly a quarter of a mile) long, 59 meters (194 feet) wide, and 73 meters (240 feet) tall. Not counting ballast and cargo, it weighs about 55,000 tons. According to The Telegraph, it has enough space to carry 36,000 cars or 111 million pairs of shoes. It’s too big for the Panama Canal and no US port is large enough to receive it.
While the Triple-E is the largest ship in service, it’s not the largest ever built. The Maersk website World’s Largest Ship states that that title goes to the Knock Nevis, a super tanker that measured 458 meters (1,500 feet) before it was scrapped in 2010. And the Triple-E won’t hold the “biggest” distinction for long. Scheduled to begin service in 2017, the Prelude is being built by Samsung Heavy Industries for Shell. This “ship” won’t travel under its own power but will be towed to a location off the coast of Australia where it will be anchored, serving as a “floating liquefied natural gas platform.” The Prelude will be 488 meters (1,600 feet) long and will weigh over 600,000 metric tons.
But for the next few years, the Triple-E will reign supreme. Here’s a clip from Discovery’s series on the ship.
And this video is a time lapse of the Triple-E being built.
And, oh yeah, remember that comparison to Legos? Here’s another time lapse. This one is of someone putting together Lego’s version of the Triple-E (which can be yours for $149.99)
(Paul Kendall, “The Biggest Ship in the World,” The Telegraph, July 30, 2013; “The World’s Largest Ship,” World’s Largest Ship (Maersk); “Shell’s Record-Breaking Prelude Takes to the Water,” BBC News, December 4, 2013)
[photo courtesy of Maersk]
March 1, 2014 § Leave a comment
Speaking of films, there is that Academy Awards thing tomorrow night. I’m predicting a sweep for Frozen in its nominated categories: best animated feature and best original song.
If you haven’t heard “Let It Go,” the nominated song from the Disney film, then you 1) haven’t seen the movie, 2) don’t spend much time on YouTube, and 3) don’t live with a seven-year-old who’s memorized all the lyrics.
And if you haven’t heard the original, then you probably haven’t heard the version dubbed into 25 languages. Even if you have heard it, it’s worth another listen.
The English version of “Let It Go” is sung by the Tony Award winning singer and actress Idina Menzel, who voices the movie’s character Elsa. She’s the one singing the English at the beginning of the multi-language video. But even though the rest of the song sounds as if it is sung by her, believe it or not, it isn’t.
So who in the world was tasked with finding all those talented songstresses? Look no further than Rick Dempsey, senior vice president of creative for Disney Character Voices International.
“In a lot of cases I think we fooled some people into thinking that it’s Idina in all those languages,” Dempsey told NPR. “And that, of course, is the goal, to ensure there is character consistency and the voices are all very similar around the world.”
But all that work isn’t a one-man show. Dempsey told The Hollywood Reporter, “We have 76 people around the world in 19 offices that oversee films in 55 languages. Our goal is to make every audience feel like Frozen was made in their country for their people.”
The Los Angeles Times reports that the array of voice talents in “Let It Go” include Gisela (Castilian and Catalan), Serena Autieri (Italian), Willemijn Verkaik (German, Dutch), Takako Matsu (Japanese), Carmen Sarahi (Latin American Spanish), Marsha Milan Londoh (Malay), and Anna Buturlina (Russian).
And the impressive work of Dempsey’s crew on Frozen didn’t end with the only 25 versions of the feature song. While most stories report that Frozen has been dubbed into 41 languages, a Disney UK tweet puts the total at 43.
(“‘Let It Go': A Global Hit in Any Language,” NPR, February 24, 2014; Tim Appelo, “‘Frozen’ Composer Robert Lopez on the Perils of Translating ‘Let It Go,’” February 25, 2014; Rebecca Keegan, “‘Frozen': Finding a Diva in 41 Languages,” Los Angeles Times, January 24, 2014)
February 4, 2014 § 2 Comments
The culture slide. It’s not a dance for expats—though sometimes it may feel like it.
Culture slide is the name I’ve given to the confusion and shifts in thinking brought about by globalization.
It’s when your kids grow up in Taipei and think that Giordano clothing stores must be from Italy (they’re actually from Hong Kong) and they must have outlets in the US (they don’t). Likewise, Napoli sounds Italian, but the pizza chain is Taiwanese. Then there’s NET (from Taiwan), Fnac (from France), and B&Q (from the UK). And as much as they may feel like GAP, Best Buy, and Home Depot, the kids didn’t find any of them when they traveled to the US.
It cuts the other way, too. Back in the States, we think we should be able to order corn soup and extra-spicy extra-crispy chicken at KFC. . . and tuna and peas should be available as toppings at Pizza Hut. And we’re pleasantly surprised to find out that IKEA and Yoshinoya are in the good ol’ US of A, too—even if they haven’t made it to our part of the country yet.
That last part reminds me of a story attributed to Den Fujita, founder of McDonald’s in Japan. In Asian Brand Strategy: How Asia Builds Strong Brands, Martin Roll writes about Fujita saying, “Once a group of Japanese Boy Scouts visited the United States and were asked by a local television station what their impression of America was. One boy replied, ‘I didn’t know that they had McDonald’s in the United States, too.’” Maybe you’ve heard that story before, but that time it was a Japanese boy in Florida or a Japanese girl in Los Angeles or a French girl in Times Square or a European boy or a little boy from Indonesia. It’s all so confusing.
Ahhh, McDonald’s, the king of globalization, and the instigator of so much culture slide.
Not only does McDonald’s localize their menus wherever they go—which might make Germans think that all the world’s restaurants have McCurrywurst—but they’re selections also cross borders in some fairly strange ways. A couple years ago, Germany’s McDonald’s introduced bubble tea, a drink with chewy tapioca balls that was invented in Taiwan. Here’s the commercial:
As others have pointed out, why is the actor yelling, “Bubblezzaaiii”? Is he trying to sound Japanese?
So that brings us back to Japan, the country with the second most McDonald’s restaurants, next to the US. Fujita brought “Donald McDonald” (it’s easier to pronounce that way) to his country in 1971, writes John Love in McDonald’s: Behind the Arches, with the idea that the restaurants would have to look “100 percent Japanese.” Love quotes Fujita as saying, “If I insisted that this was something that came from America, the Japanese would say, ‘This is American, and we don’t like it because we don’t like Americans.'” It seems that in Fujita’s eyes, they didn’t disdain all things Western, as he’s also credited in Love’s book with telling reporters,
The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for two thousand years. If we eat McDonald’s hamburgers and potatoes for a thousand years, we will become taller, our skin will become white, and our hair blond.
It will be some time before that can be proven or disproven, but it didn’t take nearly as long for McDonald’s in Japan to warm up to its American roots. Right now it’s in the middle of a campaign with throwback menus featuring “American Vintage” food from the ’50s, ’70s, and ’80s—or at least it features what some in Japan think is vintage American food. The offerings include a burger with two beef patties, an egg, and mashed potatoes between the buns (’50s), “Hot & Groovy” chicken sandwiches topped with salsa (’70s), and sandwiches with the addition of BBQ sauce (’80s).
Now that’s the way, uh-huh, uh-huh, I like it, uh-huh, uh-huh.
Sing Along with Me: “Baseball, Hot Dogs . . .”
I’m just glad that here in the US, we’ve got a pretty good handle on who we are and what is ours. We know that McDonald’s is a genuine American export, even if the menu changes around the globe. We also know that no matter how much the world tilts on its cultural axis, we’ll always be able to count on things like baseball, hot dogs, apple pie, and Chevrolet. Remember that chorus from the Chevy commercial in 1975?
To review, that’s baseball (where all the balls used in the Major Leagues are made in Costa Rica), hot dogs (which originated in Germany), apple pie (first made in England), and Chevrolet (which is the third-best selling auto brand in the US, behind Toyota).
In 2006, Chevrolet came out with a new version of their song, once again advertising America’s “favorite brand.” The chorus was updated with several new versions, such as “stolen bases, goat-cheese pizza, bottled water, and Chevrolet.” The commercial ended with the tagline “The world has changed. But the love affair continues.”
I can’t attest to the love affair, but, boy, the world sure has changed.
Step, two, three, four. Doing the culture slide.
(Martin Roll, Asian Brand Strategy: How Asia Builds Strong Brands, New York: Palgrave Macmillan, 2006; John F. Love, McDonald’s: Behind the Arches, New York: Bantam, 1995; Michelle Lynn Dinh, “McDonald’s Japan Serving ‘American Vintage’ Burgers Starting This January,” RocketNews24, December 28, 2013)
December 24, 2013 § 2 Comments
Here’s a repost of something I wrote back in March of 2012—it was only my fifth entry—back when I had no followers and very few readers. It’s an interesting and timely story, and helps give me a break during the busyness of the holidays. May you enjoy the blessings of Christmas, wherever you are in the world.
In the early 1970s, a Christian missionary school in Tokyo was looking for turkey for Christmas dinner. Finding none, a representative contacted the local Kentucky Fried Chicken and ordered chicken instead. A KFC employee suggested the company turn the request into an ad campaign, and Japan has never been the same since. Today, KFC’s Christmas Party Barrels are so popular that sales for December 23rd, 24th, and 25th usually equal half of what is sold during a normal month, and Christmastime customers wait in long lines to pick up their orders, placed as early as October. Very few in Japan celebrate Christmas for its religious meaning, as less than 2% of Japanese even call themselves Christian. Instead, consumerism is emphasized, and the focus is on gifts, decorations . . . and chicken from the Colonel.
(Lindsay Whipp, “All Japan Wants for Christmas Is Kentucky Fried Chicken,” Financial Times, Dec. 19, 2010)
November 22, 2013 § Leave a comment
Tasha Simons tells about meeting Tavi, cofounder—along with Center for Global Impact—of byTavi, a “faith-based micro-enterprise initiative . . . [that] teaches at-risk, impoverished women how to sew handbags and other accessories”:
She shared her heart, telling me how she lost both her husband and daughter to AIDS and how Center for Global Impact (CGI) had helped her learn a skill. Now with the income from making purses, she could send each of her kids to school and purchase needed medicine to help her stay well as she also has AIDS. Tavi also shared about the pride she has in her home. She was able to replace her mud floor with a cement one, which significantly improved her living conditions. When we finished talking, she asked: “Will you be my sister?”
Along with Tavi, there are currently over 40 Cambodian women in the byTavi workshop. Another one of them is Sreymao, who serves as a manager and designer. One of her creations is the “Wave Bag,” a large multi-purpose bag with four slip pockets hidden in a colorful wave design.
I learned about byTavi last week when I spent a day at the International Conference on Missions (ICOM) in Kansas City and got to see some of their products firsthand. It is certainly not the largest organization selling “fair-trade” gifts and crafts online, but it’s on my list of online retailers with which I’ve had some sort of personal connection. Maybe you’ll see something you like, or maybe you’ll be spurred on to look for other outlets. (If you want something much more extensive—and maybe a little overwhelming—try the Fair Trade Federation’s searchable online shopping site.)
So here you go, four sources for gifts with stories:
Besides the Wave Bag, byTavi also sells handcrafted elephant coin purses, scarves, totes, and quite a bit more. You can even see photos of the Cambodian seamstresses—and read about many of them—at their site.
- Rapha House’s Freedom Store
Rapha House International is a ministry that fights child trafficking and sexual exploitation by, among other things, providing safehouses for girls in southeast Asia and by helping them move beyond residential care through emotional support and vocational training. Rapha House’s first safehouse was established in Cambodia, and their home office is located in Joplin, Missouri (where I live). Their Freedom Store includes such items as bracelets, cosmetic bags, and backpacks.
- Saffron Coffee
The Saffron Coffee Company sells “100% shade grown organic Arabica coffee” from the mountains of northern Laos and processed outside the city of Luang Prabang. It was started by a friend of mine and his Laotian wife (whom I just met at ICOM) to give hilltribe farmers a sustainable cash crop, replacing the opium poppies that they used to grow. The company sells bags of several types of coffee—ground and as beans—as well as green coffee beans by the pound.
- Ten Thousand Villages
OK, this is one of the largest fair-trade organizations.. But I’d never heard about it until I read that a group of college students and academic and business leaders in nearby (to me) Pittsburg, Kansas, had opened up a store selling their wares from around the globe. Started in 1946, Ten Thousand Villages offers a wide variety of “unique handmade gifts, jewelry, home decor, art and sculpture, textiles, serveware and personal accessories,” fashioned by “disadvantaged artisans” in 38 countries. (Info about these artisans is included throughout their Website.) They even have a clearance section, featuring more Christmas ornaments than you can shake a handmade chopstick at.
April 5, 2013 § 7 Comments
You already know that McDonald’s is the global king of fast-food success, but do you know which US chains are next in line outside of America’s borders?
Well, the answer depends on how you define success. If overall non-US sales is important to you, then number two is KFC, followed by Burger King (according to figures from 2011).
But if you’re more of a How-many-international-restaurants-do-they-have? kind of person, then Subway comes after the Golden Arches and KFC.
Or maybe you care about who’s expanding the most. In that measurement, McDonald’s isn’t in the top five. The three American companies that opened the most non-US units—from 2009 to 2010—are Subway, Dunkin’ Donuts, and KFC.
All this information comes from QSR‘s “Global 30,” a sortable list ranking the top American “quick-service” restaurants outside the US.
Below are the ten American chains with the most restaurants outside the US. That’s the list I’m most interested in, since that gauges your chance of running into one of them overseas. Most are in Taiwan, so I’m adding embellishments from my experiences during my time in Taipei. We had more than our fair share of American fast-food outlets in the capital city, but there were still some gaps. I mean, how can a city of 6 million be Taco Bell-less?
- McDonald’s – 18,710 units
When we first arrived, we didn’t have the vocabulary to order individual items, so we just ordered meals by number. This meant a soda for even our smallest child, and we had four children. One day I walked up three flights of stairs (most McDonald’s in Taiwan are vertical) balancing 6 Cokes on a tray. I was pretty proud that I’d made it and pretended to stumble when I got to our table . . . and spilled the whole tray. . . . On another day we went to our local McD’s to find out that they’d run out of hamburger. I didn’t know that was possible.
- KFC – 11,798
The extra crispy chicken at Taiwan’s KFCs is spicy hot, which we grew to like more than its American counterpart. And because the Taiwanese like dark meat better than white meat, when we ordered a bucket of chicken, we could substitute white for dark at no extra cost. One negative is that their KFCs don’t have slaw. I love KFC’s slaw.
- Subway – 10,109
You could almost replace your vegetable-vocabulary unit in language learning with several trips to Subway. If you want the right toppings on your sandwich, you simply have to learn the words. Pointing at “that green thing” won’t do. Building a sandwich at Subway is like a chapter test. . . . By the way, a Subway near us in Taipei also ran out of meat. For a few days it was a salad shop.
- Pizza Hut – 5,890
We had a Pizza Hut around the corner from our last apartment in Taiwan. Loved their pepperoni pizza. Not so crazy about toppings with peas or corn . . . or squid . . . or tuna.
- Starbucks – 5,727
Most of what I have to say about Starbucks I’ve already said here. The chain has made a big enough impact on the tea-drinking island of Taiwan that several coffee shops have sprung up with circular green logos and/or copycat names (ecoffee, for example). My favorite was the shop that had a sign that said, in a small font, something like, “We’re Not,” over the very large, “STARBUCKS.”
- Burger King – 4,998
For a while, my absolute favorite sandwich was a bacon cheeseburger from the Burger King in Keelung next to the train station, eaten on the train as I and a teammate rode back to Taipei after our evening Bible studies with students at the National Taiwan Oceanic University. My second favorite sandwich near the station was a da chang bao xiao chang, or “big sausage wrapped around a small sausage” (the outer “sausage” was made from sticky rice).
- Domino’s – 4,422
After serving for two years as a Mormon missionary in Taiwan, Scott Oelkers returned to Minnesota and double majored in Chinese and economics. Following his graduation, he got a job as a buyer for Domino’s Pizza International and worked his way up to vice president. He sold franchise rights in Taiwan to a private equity firm, and the firm asked him to run the business for them. He did, and in the process became a minor celebrity in Taiwan with his humorous TV commercials. Now Oelkers is president and CEO of Domino’s in Japan. He’s still making commercials, like the one below that just came out last month. Betsy Isaacson of the Huffington Post calls it “the most awkward ad in the universe.” I guess one man’s awkward is another man’s profitable.
- Dunkin’ Donuts – 3,005
When the first Mister Donut opened in Taipei in 2004, the lines were so long that there was a sign a ways back on the sidewalk that read, “240 minutes from this point.” Dunkin’ Donuts came not long after, and we were glad to see one open in our neighborhood. We held our team meetings there for a while because we usually had the upstairs mostly to ourselves. Not a good sign. It closed.
- Dairy Queen – 802
There’s no DQ in Taiwan that I know of (and we usually heard about those kind of things). I do see from an article in Taiwan Today that one was slated for opening in 1986 “located near Church’s Texas Fried Chicken and Lotteria in Taipei.” Someone else with a longer history in Taiwan would have to say whether it ever opened its doors.
- Papa John’s – 755
We’re getting farther down on the list, and neither is there a Papa John’s in Taiwan. But that doesn’t mean there’s not room for another pizza franchise, or room for some other kind of fast-food chain. The question is, which one should it be? . . .
For those of you living outside the US, are there any restaurants that you long for? For you American expats, what tastes do you miss, and what do you think would go over well among the locals?
Wendy’s? It comes in at number 11. Taipei used to have at least one. I’ve heard stories from my former coworkers, and a Taipei Wendy’s is even the setting for a short scene in Ang Lee’s 1994 movie, Eat Drink Man Woman.
Or how about Long John Silver’s? It didn’t make the Global 30. One came to Taipei for a short time. We ate there a couple times just to try it out. As I recall, it didn’t last more than a year.
Oh, yeah. There’s Taco Bell (#19). Why can’t you find more Taco Bell’s overseas? I can’t count how many times I heard American expats say that when they get back home the first thing they want to do is eat at a Taco Bell.
I asked a good Taiwanese friend—who had studied at a US university—if he thought Taco Bell would do well in Taiwan. He wasn’t sure that it would, as Mexican flavors don’t always fit the Asian palate. Then I asked him about Arby’s (#21). It seems to me that roast-beef sandwiches could fit in in a lot of cultures, and I like them a lot, too. He said, no, that he didn’t think that there would be enough room for parking. That seemed strange since most fast-food restaurants in Taiwan don’t have any dedicated parking at all. When I questioned that, he said that Arby’s are just too big for Taiwanese. I was confused. Were we talking about the same thing? They’re too big, he said again. Who in Taipei would have room to park an RV?
Hmmmm. Maybe our miscommunication has birthed an idea. How about setting up a fleet of mobile Arby’s in RVs around the globe. I wonder. . . .
(“The Global 30,” QSR Magazine, April 30, 2013; “Scott Oelkers: Bringing Something Extra to the Table,” College of Liberal Arts, University of Minnesota; “Personality, Pizzaz Mixes with Pizza,” Taipei Times, September 9, 2002; Ashley Chang, Tiffany Huang, and Alan Wu, “Mister Donut—Worth the Wait?” Centered on Taipei, December 2004/January 2005; Betsy Isaacson, “Domino’s Ad Featuring Japanese Computer-Generated ‘Vocaloid’ Hatsune Miku Is Incredibly Awkward,” March 8, 2013; “Dairy Queen Joins American Parade of Food Chains to ROC,” Taiwan Today, December 29, 1986)
January 29, 2013 § 2 Comments
“What do you know about Africa?”
That’s the question that the producers of My Africa Is asked pedestrians on the streets of New York. Not surprisingly, the answers they received showed a lack of knowledge mixed with an abundance of stereotypes. But there was also a desire to learn more about the continent.
To help us all in our education, here are five videos that creatively take on the task of tearing down common misconceptions about Africa and replacing them with a more complete picture:
The first video is from the Kickstarter campaign of My Africa Is, a proposed documentary series. (The campaign ended in July of last year, without reaching its goal.)
My Africa Is Kickstarter Video
“We know what you’ve seen and heard about Africa—what they think is happening, what they think she needs, what they think she is. The four things that come to mind when people think of Africa are population, problems, poverty, and promise unfulfilled . . . but that’s not the whole story.”
The next two come from Mama Hope, part of its video campaign “Stop the Pity. Unlock the Potential.”
African Men. Hollywood Stereotypes
“If people believed only what they saw in movies, they would think we are all warlords who love violence.”
Call Me Hope
“It is only when people are no longer seen through the stereotypes of poverty that we can begin to see we are not so different from each other.”
The following video is from Radi-Aid, inspired by the Live Aid concerts of the mid 1980s.
Africa for Norway
“Imagine if every person in Africa saw the ‘Africa for Norway’-video, and this was the only information they ever got about Norway. What would they think about Norway?”
And finally, here’s a clip from the documentary This Is My Africa, in which interviewees imagine the Africa of the future.
This Is My Africa—Excerpt—Africa 2060
“Created to reveal a more personal vision of the continent by weaving together the personal memories, tastes and experiences of 21 Africans and Africaphiles, This Is My Africa has been described as a 50-minute crash course in African culture.”