Three Ads: Pretentious Pronunciations, a Never-Before-Seen Oz, and a Lying Dad (get a Kleenex for the last one)

I don’t have much of an intro for this—just that I saw these three commercials on Adweek, and I like them.

The first one gives us the “correct” pronunciations of some brand names—many are foreign, and expensive. I sometimes pronounce Adidas as “Ah-dee-dahs” just as a joke, because it rhymes with la dee das and sounds so highfalutin. Didn’t know how cultured I am. After hearing several of the “right” pronunciations, my eight year old said, “Yeah, I think people are going to stick with the old ones.”

The next one is an extended commercial that gives the back story for Comcast’s XFINITY, a system that lets blind people select their own movies. Watching this is a step beyond seeing the world through other’s eyes—especially since that world is Oz.

And this last one is from MetLife Hong Kong. Made me cry . . . each of the four times I’ve watched it so far.

[photo: “Old Philips TV,” by King-of-Herrings, used under a Creative Commons license]