Les Images de France 5

I can’t speak French, but I like the way it sounds.

And I don’t know much about the French public TV channel France 5, but I like their video logos.

Last year, the branding agency Les Télécréateurs, helped rebrand the channel and came up with a series of 25 “idents” to show between programs. Les Télécréateurs, on their Vimeo site, writes,

The concept is as simple as it is strong; a multitude of things that move in the same direction, one following the other, like a chain reaction between completely different worlds. Its underlying meaning is stated loud and clear: knowledge derives from making new links.

The idents become a voyage in which the viewer experiences the ever changing world. Each shot is just long enough for you to grasp what you’re watching, but not too long that it bores you. It also instills in you the feeling of wanting more. Everything travels from left to right but sometimes a thing can reach the apex of its trajectory and start moving in the opposite direction.

And Alphabetical Order®, who directed the spots, says,

[T]his is of course about moving forward, striving, exploring, fighting, longing, pushing the limits and developing. It symbolizes what makes humanity prosper, what fascinates us in life.

Here’s a “Branding Montage” of idents paired with announcements for some of their programming. I can understand some of the words and can make out several of the locations (the pictures help). But, man, I really should have studied French harder in college.

(Les Télécréateurs, France 5 Rebrand | Idents, Vimeo)


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