Go Global with Go Daddy . . . but Be Sure to Be First

I’m not a fan of very many Go Daddy commercials. Most aren’t in very good taste. But I was looking at the availability of some domain names at their site today, and I saw an ad that I like. It’s pretty funny, and it’s supposed to air during the Super Bowl.

The commercial is touting registration for .co domains. While .co is the internet country code for Colombia, it’s been open to unrestricted used since 2010.

The ad is aimed at an American audience, but it has a global cast. The internet really has broadened the playing field when it comes to the marketing of ideas, even ones that are “one in a gazillion.”



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