Your Little “g” greatness Is Still Worth Finding

I’m only about one and a half olympics behind on this post, but at least I have the editors of Advertising Age’s Creativity Daily Newsletter on my side. Back in 2012 they said,

Arguably, the campaign that will continue to resonate with viewers well after the Olympics are over is Nike’s “Find Your Greatness” campaign. . . .

I’m a little late to the party, since I hadn’t seen any of these videos until a couple days ago, but they still resonate with me—four years after they were made. Do you remember them?

Art director for the campaign, Sezay Altinok, says,

Greatness isn’t reserved for the chosen few in one special city, it can also be found in London, Ohio, and London, Norway, and East London, South Africa, and Little London, Jamaica, and Small London, Nigeria and the London Hotel and London Road and anywhere else someone is trying to find it.

This sounds like little g greatness to me, which must be a close kin to l ittle h heroes.