Krispy Kreme: Going Global with a Strategy That’s Full of Holes . . . and Topped with Green-Tea Icing

March 17, 2017 § 2 Comments

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In September of 2015, CNN posted a story with the horrifying headline “Krispy Kreme Krashes”! (exklamation point mine), announcing that KKD stock had dropped 12% following poor sales and earnings reports. The problem? Lackluster profits on their packaged doughnuts sold outside their Krispy Kreme stores. The solution? Opening more Krispy Kreme stores overseas.

Fast forward to today, and the eatery has outlets in over 25 countries. That means fewer people making overseas Krispy Kreme runs and wondering if they can get their purchases through airport security and transport them as carry ons.

It also means plenty of new creations to appeal to global palates. Take, for instance, the new “premium” doughnuts at Krispy Kreme Japan, which, RocketNews24 reports, just became available this month. They include the Premium Matcha Azuki, filled with green-tea flavored whipped cream and red-bean paste and topped with matcha green-tea icing; and also the Premium Sakura, which has a multi-layered filling of cherry paste, strawberry-raspberry-cranberry puree, and whipped cream. (If either of those sound good to you, you’ll need to head over to the Krispy Kreme JR Nagoya Takashimaya store in Aichi Prefecture in the next few weeks—it’s a limited-time offer.)

Seeing that news got me wondering what else one can find at Krispy Kremes far and wide. And so that you don’t have to wonder, too, here’s a list of some of the tasty offerings from Krispy Kremes around the world.

My mouth is watering as I type. . . .

(Paul La Monica, “Krispy Kreme Krashes,” CNN Money, September 10, 2015; Oona McGee, “New Krispy Kreme Premium Range Includes Sakura and Matcha Green Tea Doughnut Cakes,” RocketNews24, March 8, 2017)

[photo: “Free for All,” by Bokeh-licious, used under a Creative Commons license]

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