“It’s Snowtime in Dubai as Majid Al Futtaim Opens the Middle East’s First Cinema in the Snow”
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has officially launched the region’s first cinema in the snow and the world’s only movie theatre in an indoor ski resort. Snow Cinema by VOX Cinemas, which is proudly supported by Dettol, allows guests to experience the magic of movies on the snow-laden slopes of Ski Dubai, which has been crowned the ‘World’s Best Indoor Ski Resort’ for five consecutive years.
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Adding to the unique and immersive experience, moviegoers will have cinema snacks including VOX Cinema’s much-loved popcorn and a signature hot chocolate from Mirzam Chocolate Makers delivered directly to their seat. Guests can also order from a mouth-watering menu, which features savoury options, including roasted baby potatoes with Raclette, hotdogs and burgers; as well as decadent desserts such as festive mince pies and gingerbread Dutch pancakes as well as hot beverages including an exclusive Mirzam Peppermint Hot Chocolate.
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All guests at Snow Cinema will receive rental clothing (jacket and pants), fleece gloves, socks, boots, beanie hat, blanket, wireless headphones and a dedicated locker.
Zawya, December 10, 2020