On Wednesday, while we were watching Game 6 of the World Series, I saw a commercial that featured a young girl introducing herself to her new classmates. Her parents met in Texas, she tells them, then relocated to Washington, and she was born at Fort Knox. Next came Georgia and then Korea. “Mmm,” she says, pointing to South Korea on the wall map, “Seaweed snacks.”
Her fellow students think that sounds pretty awful, but my son, who was born in Taiwan, yelled out, “See? See? I’m not the only one!”
She ends her introduction with “And now we live here for good.”
What were they advertising? I didn’t know, but I wanted to find the commercial online and watch it again. I Googled “home ad seaweed.” Google asked if I meant “home and seaweed” and showed me 5 Creative Uses for Seaweed in the Home, from Rodale’s OrganicLife: fertilizer, dietary supplement, East Asian cuisine ingredient, pet food ingredient, and beer additive. It also led me to a Wired article telling me, “This Seaweed-Covered House Is the World’s Coziest Sushi Roll” (“The primary challenge for the designers was turning an unruly weed into a consistent building material”), and The New York Times sharing that “‘Seaweed’ Clothing Has None, Tests Show” (“the labs found no evidence of seaweed in the Lululemon clothing”).
Thinking the commercial might be selling houses, I searched for “real estate commercial seaweed,” but that honed in on “commercial seaweed,” which gave me Grand View Research’s “Commercial Seaweed Market to Reach $22.13 Billion by 2024,” and “The Power of Seaweed, from the Wall Street Journal (“there’s growing evidence that seaweed might fit the bill as a raw material for biofuel, and one Indian entrepreneur is hoping to exploit it”).
No World Series commercial yet, but I didn’t give up. And through some combination of search terms, I found what I was looking for. The ad is from Navy Federal Credit Union and is titled “Here for Good.” I couldn’t embed it, but you can watch it at iSpot.tv.
Are you like the students in the commercial and you think that eating seaweed is more yuck than yum? Or are you like my son: “Edible seaweed? What’s not to like?” Either way, if you want to find out more about “the new potato chip,” edible seaweed (nori in Japanese, hai tai in Mandarin, or kim in Korean), take a look at KQED’s “Savoring Seaweeds: What You Need to Know before Diving In.” More options? Well Deutsche Welle would like you to know “Seaweed Wine Hits Germany’s Stores, and The Portland Phoenix wants to introduce you to “Seaweed Tea: The Next Big Drink Trend?”
Of course, the chips aren’t made from potatoes, the wine isn’t made from grapes, and the tea isn’t made from tea. They’re all made from marine algae.
So, how long before you’re saying, “Mmm. Marine algae.”
[photo: “Wasabi flavored snack nori わさび风味のり,” by kattebelletje, used under a Creative Commons license]
2 thoughts on “Seaweed, It’s Not Just for the Fishes”
I spent seven years teaching in Taiwan, and I knew I was adapting to the culture when it didn’t phase me that my ESL students brought seaweed as a snack to our class party at the international school where I worked. Then I knew I was REALLY adjusting when I started buying the seaweed for myself because it was crunchy and salty and much healthier than chips for a mid-afternoon snack at school. Now I’m back in the U.S., and I’m sitting here wishing that I could run to the store and grab a package of dried seaweed… How our perspectives change after living away from our home country!
I hope you find someplace that sells seaweed near you. Maybe it will go mainstream in the US. Once in Taiwan we had some college students over to watch a movie, and they brought chicken feet for their snack. (That never became part of my movie-watching experience, though.)