As the online community continues to grow, more and more languages are coming online, and power players like Google and its subsidiary YouTube are speeding ahead to keep up. Here are some of the numbers that illustrate this:
“To reach 90% of the world’s internet users required at least 19 languages in 2009 and 2010. In 2012, marketers will need 21 languages to achieve that mark. To hit 95%, the number of languages required has jumped from 27 to 34. Finally, to reach 98%, the number rocketed from 37 to 48.”
And now YouTube has launched a new interface to help in translating its videos into over 300 languages. The first step is to upload a transcript or caption file. Then the next step is to use the translation feature in the YouTube Video Manager to create a translation or invite other online users to help out. For the 64 languages available using Google’s machine translation technology, YouTube will provide a “first draft” to jump start the process. The interface also allows for translation into the 300 plus languages available in the Google Translator Toolkit.
Those of you who have used Google’s translator in the past will know that the first draft of the translation may be a good starting point, but it will probably need quite a bit of tweaking. If you’re really brave, you can start with YouTube’s automatic captioning, which currently creates onscreen captions for English and Spanish, generating the text from the audio. (Access this feature by clicking the “cc” button at the bottom of the video viewer.) Google admits that all of this is a work in progress, and it often produces humorous results. Take a look at the video below to see Rhett and Link use YouTube for a modern take on the telephone (or gossip) game:
If you do need to create multi-language subtitles for a video project, and you find limitations in YouTube’s approach, take a look at dotSUB and Amara for more options.
“In October 2011, 1.2 billion users around the world visited social networking sites, accounting for 82 percent of the world’s [internet] population. Nearly 1 in every 5 minutes spent online around the world is now spent on social networking sites, making Social Networking the most popular content category in engagement worldwide.”
Any two people in the world on Facebook are separated by an average of 4.74 “hops,” meaning that for “even the most distant Facebook user in the Siberian tundra or the Peruvian rainforest, a friend of your friend probably knows a friend of their friend.”
60 Second Marketer contributing writer Nicole Hall took a deep look at the claim that the world has more mobile phones than toothbrushes. Her conclusion is “that there are almost certainly more mobile phone subscriptions than there are toothbrushes on the planet. And, if you make some additional assumptions based on our research, in all likelihood,more people own a mobile phone on the planet than own a toothbrush.”